Current challenges
1 / Costs per customer are expensive
8 out of 10 companies waste their budget on paid advertising. We analyze your key figures and create the right strategy.
2 / No in-house specialists
There is often a lack of internal resources and knowledge in the various campaign managers.
3 / Lack of understanding
Whether Google Search campaigns or B2B LinkedIn Ads, there is often a lack of understanding and often does not understand the generic reporting of any agency.
More SaaS leads with smarter Google Ads?
Find out in just a few minutes why many B2B companies waste their advertising budget - and how you can do better.
Real agency insights, clear tips for more leads and smarter Google Ads growth.
✅ Smart keyword strategies for B2B SaaS
✅ Set up tracking & campaigns correctly
✅ More leads - better ROAS
We bring your software solution to the B2B decision-maker!
SaaS companies that want to grow quickly need immediate, measurable results.
What makes us different
Concentrated expertise in all channels to generate leads.
Expertise
More than 10 years of expertise in paid advertising.
Efficiency
More qualified inquiries within 30 days
Success-oriented
Fast scaling through data-driven attribution.
More efficiency, more time, more growth
3 steps to cooperation.
1. Analyze your current paid ads situation
We review your existing campaigns, identify weaknesses and find out where the greatest potential for more qualified leads lies.
2. Development of a customized campaign roadmap
Defining the right channels, your ideal customer profile (ICP) and budget allocation are crucial to generating qualified inquiries in the long term.
3. Execution and monitoring
We support you in implementing the new solutions and train your team so that the transition runs smoothly.
Paid-Ads Solutions
Powerful campaigns that appeal to your target group
Social Ads
Account based strategy & powerful campaign setups for qualified inquiries.
Search Ads
Implementation of all Google tools & keyword research with maximum ROI.
Paid Ads Optimization
Data-driven strategy that accelerates your growth and maintains dominance.
Ready for maximum Performance?
FAQ: Paid Ads (Google Ads & Co. for software companies and IT service providers)
What are the advantages of paid advertising (e.g. Google Ads) for software companies in the B2B sector?
Paid ads enable software companies to reach targeted decision-makers such as CTOs, IT managers or managing directors. The big advantage: visibility precisely when potential customers are looking for a solution - e.g. “CRM software for SMEs” or “IT service provider for cloud migration”.
What do IT companies look for when they want to hire a B2B paid ads agency?
Typical search queries are: -B2B Google Ads agency for software companies -Lead generation for IT companies Google Ads -Performance marketing agency SaaS -Google Ads support for IT service providers -Agency for PPC campaigns software industry
Which platforms are suitable for paid ads in the B2B software environment?
In addition to Google Ads, we also recommend LinkedIn Ads, YouTube Ads and Microsoft Ads. LinkedIn in particular is ideal for addressing B2B decision-makers in the IT and SaaS sector.
How high should the advertising budget for B2B Paid Ads campaigns be?
This depends heavily on the target group, the competition and the sales cycle. For high-quality B2B leads, we recommend a minimum monthly budget of €3,000, ideally more - including the test & optimization phase.
How does iGrow help IT companies with Google Ads?
We analyze existing campaigns, carry out in-depth keyword research and create tailor-made campaigns for more qualified B2B leads. We also optimize for conversion rate and customer lifetime value (CLV).